If a user doesn’t have the font installed on their device, the client uses the fallback font (typically Arial or Times) instead.Įmploying web-safe fonts for email is a great way to express your website’s intent and personality. Web-safe fonts are preloaded on most users’ devices – so when you use them in an email, they display correctly across most platforms. Here’s a list of custom fonts you can consider for emails:
Custom fonts also take a while to load, so it’s best to keep them to a minimum in your emails. However, they can be tricky for email since not all clients support custom fonts.Įnsure you have fallback fonts (like Arial or Times) in place if the custom font doesn’t render. They give your emails a unique, professional look that helps you stand out. Need inspiration for your next email campaigns? Check out our collection of free newsletter templates and examples.Ĭustom fonts are fonts unique to your brand. Best fonts for Gmail: Arial, Open Sans, Roboto.Best fonts for professional emails: Georgia, Helvetica, Arial, Ubuntu, Poppins.Best fonts for email signatures: Poppins, Open Sans, Roboto, Lato, Oswald.Best fonts for transactional emails: Times New Romans, Raleway, Merriweather, Roboto, Lato.Best email-safe fonts for marketing newsletters: Arial, Oswald, Tahoma, Raleway, Roboto.The fonts in the list below will ensure that your message is not only easy to read but also that your emails display consistently across different devices. But if you haven’t chosen yet or want help choosing email-safe fonts, this list of tips and examples will help. If you’ve already chosen a font for your brand that you like using, the best thing to do is check it’s safe to use. How to choose email-safe fonts for your campaigns
It has great readability even in small sizes, making it a perfect fit for emails or websites. Verdana is another Sans Serif typeface with a rounded quality that makes it look more friendly and approachable than Arial.